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The musician donates twenty-five thousand pounds Mercury Prize to small live spaces

The singer holding the award in the North East
He was awarded the honor last month in the North East

The artist has donated the full amount of his £25,000 Mercury Prize prize money to the trust for venues, which functions to save the United Kingdom's independent music venues.

The star was awarded the prize on October 16 as his third album People Watching was declared the best record of the last 12 months.

The musician has decided to hand the money over to the Music Venues Trust, in recognition of the essential function local spots had in his initial steps.

"I would not have achieved what I am doing today if it wasn't for all the gigs I played around the area, and beyond, when I was starting out," remarked Sam Fender. "These venues are renowned, but they are in difficulty."

Beginning in 2023, over 150 of these locations have permanently closed – approximately 16 percent of the whole industry in the UK.

In the last year, well-known musicians such as Pulp, Coldplay, Katy Perry and Sheeran have all aided the trust in its initiatives to support the industry, by adding a minor surcharge to their ticket prices, which benefits local stages.

He also participated, generating more than £100,000 on his 2024 arena tour to help numerous local spots across Britain.

The money assisted locations that were facing imminent closure due to challenges arising from flooding, fires and family tragedies, as well as permit problems, conflicts and noise complaints.

Other venues obtained monetary aid in upgrading facilities and technical equipment that positively impacted artists and audiences.

"The idea that revenue from concerts in big venues supports the independent spots, where it begins for performers like me, is just logical," Fender has commented.

Pulp in concert
The group are one of the many acts who gave their award winnings to non-profits

He is not the first artist to donate his award funds to worthy causes.

When Pulp earned the award in 1996 for their record the album, vocalist Jarvis Cocker declared that the group would give their prize money to the charity War Child.

In 2002, musician she split her bounty across a few charities, such as the NSPCC and a Sickle Cell organization.

"Additionally, I gave a grand to Highgate Newtown, to their gymnastics program, because I practiced gymnastics when I was younger and they required new equipment," she shared with the media.

Previously, they donated their winnings to the local youth club that developed their group, in addition to other local music groups.

Also 1994 winners the group gave their prize to a multiple sclerosis charity after a close contact was identified with the condition.

"Receiving the award was ample," remarked singer the singer. "The prize was the extra but we didn't need the cherry, because we had the main prize. So our victory impacted somebody else's life."

In the past week, the trust shared it had rescued several local spots in south-east England, by transferring them to public stewardship.

One venue in the city and the second in Bristol were acquired under the Own Our Venues scheme, which is backed by the arts council and music fans who purchase "stakes" in the buildings.

About the author

Johnny Vasquez

A UK-based business strategist with over a decade of experience in global markets and digital transformation, sharing insights on tech-driven growth.

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